This statement highlights a common phenomenon where people are motivated to improve their health at the start of the new year, often symbolized by purchasing gym memberships in January as part of their New Year's resolutions. However, it then questions the lasting commitment to these health goals, implying that by March, many people may have already abandoned their routines, much like how individuals might stop attending the gym despite having paid for a membership. The quote draws a parallel with health programs, suggesting that while there may be initial enthusiasm in investing in health initiatives, the real challenge lies in maintaining consistent engagement over time.
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